Sector 150 has quietly become one of the most talked-about residential addresses on the Noida Expressway, and ACE Group’s newest offering there  ACE Arte  is drawing fresh attention. Here’s a clear-eyed look at what the project is, where it sits, and what to check before you commit.

What Is ACE Arte?

ACE Arte is the name and RERA-registered version of a project that was earlier called ACE Parkway 2.0. It now has its RERA registration number, which is different from the original ACE Parkway project that was already completed in the same area. People who are buying should remember this difference because the two are projects with different schedules. Always check the RERA number directly on the UP-RERA portal before making a booking. The project is offered as a high-end residential option with 3, 4 and 4.5 BHK apartment types. It is spread across about 15 acres. Plans to have around 800 to 900 apartments, in several towers.

Location: The Draw of Sector 150

Sector 150 was master-planned differently from most of Noida  a large share of the land is reserved for parks and sports facilities rather than dense construction, which has made it a preferred address for buyers wanting greener, lower-density living. Key location points include:

• Proximity to the confluence of the Noida–Greater Noida Expressway, Yamuna Expressway, and FNG (Faridabad-Noida-Ghaziabad) Expressway
• A large park facing the plot, reported at roughly 40+ acres
• Reasonable connectivity toward Noida International Airport (Jewar) via the Yamuna Expressway
• Nearby existing metro access and the sector’s approved Sports City and cricket stadium plans, which are expected to add long-term neighborhood value

This is also the sector where ACE’s earlier projects — ACE Golfshire and ACE Parkway sold out, which is part of why the group is expanding its footprint here with ACE Arte.

Pricing (Verify Before You Book)

Marketing materials list a pre-launch base selling price starting around ₹16,995 per sq. ft., with indications that the rate would move up toward ₹21,995 per sq. ft. as the project progresses. Total unit pricing across sources has ranged roughly from the low ₹3 crore mark up to ₹7+ crore, depending on configuration and floor.

A few important caveats:

• Pre-launch pricing is promotional and subject to change without much notice  get the current price list in writing from the builder or an authorized channel partner.
• “Starting price” figures usually apply to the smallest configuration/lowest floor; don’t assume it reflects what a 4 or 4.5 BHK unit will actually cost.

Ask specifically what’s included in the base price (BSP) versus additional charges like PLC (preferential location charge), club membership, car parking, and GST.

Amenities and Design

The project is being marketed with resort-style amenities, extensive sports facilities, and landscaped green spaces, continuing the design language ACE Group has used in Sector 150 (with past projects designed by architect Hafeez Contractor and landscape designer Sanju Bose). As with any under-construction project, treat amenity lists and renders as “indicative” until they’re locked into the sanctioned plan  this is usually noted in the fine print of builder brochures too.

Due Diligence Checklist

Before booking a unit at ACE Arte  or any pre-launch project  it’s worth independently verifying:

RERA registration: Confirm the exact registration number and project status on the official UP-RERA website.

Land title and approvals: Ask for copies of sanctioned building plans and land ownership documents.

Payment plan: Understand whether it’s a construction-linked plan, down-payment plan, or subvention scheme, and what happens if delivery is delayed.

Builder track record: Look at ACE Group’s past delivery timelines in Sector 150 (e.g., ACE Golfshire, ACE Parkway) as a reference point.

Final pricing: Get a written, itemized cost sheet rather than relying on the advertised per-sq-ft rate alone.

Investment Insight

ACE Arte is entering one of Noida’s more desirable, low-density sectors at a point when infrastructure around it the Yamuna Expressway corridor, Jewar airport, and the planned Sports City  is genuinely improving. That’s a legitimate tailwind. But pre-launch pricing, amenity promises, and delivery timelines are all things to verify independently rather than take at face value from marketing material. As with any real estate purchase, this is a significant financial decision  it’s worth consulting a property lawyer or financial advisor before signing anything.

This post is for informational purposes only and isn’t financial or legal advice. Prices, RERA status, and project details should be confirmed directly with ACE Group or the UP-RERA portal, as they can change.